Study on application of structure equation modeling in stroller for customer’s perceived quality and perceived value to purchase intention

• Main Authors: Chung-Yi Lin, 林宗毅
• Other Authors: 黃社振
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/57dne2

碩士 === 國立虎尾科技大學 === 機械與機電工程研究所 === 97 === The purpose of this study is to identify and investigate influence factors that consumer’s point of view on perceived quality and perceived value of stroller have over purchase intention by using structural equation modeling method, in order to understand the influencing correlations between variables, and to emphasize on the expectations of the consumers, to set the most important factors as initial specification requirement for development of innovative method. This research used the both male and female adul t consumers as research target, and we assigned questionnaires to 316 consumers on the internet, with a number of 296 valid questionnaires. SPSS 17.0 and AMOS 17.0 statistic software are the statistic analyzing tools used in the study, including descriptive statistics, reliability analysis, structural equation modeling analysis, the moderate test, and interactive analysis of the model. The research shows that the perceived value is the intermediate variable instead of a key factor to consumer’s purchase int ention. However, the perceived quality is the most important factor directly influencing purchase intention, meaning that consumer’s agreement on a perceived value of a product has positive influence on purchase intention. Lightweight style is a first consideration factor when consumers are choosing a stroller; consumers agree that easy to fold and compact folding volume are the major purchase factors. Finally, this research applied the analysis results of structural equation modeling as the design and constraint factors of the creative mechanisms, and to proceed with the mechanism synthesis design, in order to fulfill market trend and consumer needs.