A Comparative Study on the Development of Outbound Group Package Tour among Japan, Taiwan, and China

• Main Authors: Yu-Shan-Lin, 林毓珊
• Other Authors: An-Tien Hsieh
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/42671406955593743652

博士 === 中國文化大學 === 國際企業管理研究所 === 97 === In many Asian countries such as Japan, Korea, Hong Kong, Taiwan, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends of the product design among them, three outbound travel market-Japan, Taiwan, and China were selected for investigation.. By using content analysis, GPT products of 15 well-known travel agents (5 each) were elected to analysis (4,232 kinds of product with 38,852 groups/Japan; 5,953 kinds of product with 102,040 groups/Taiwan; 1,312 kinds of product with 7,579 groups/China). In total, the valid sample products are 11,476. The findings discovered three countries have significantly difference in GPT product design. Also, travel distance and the developing stage of destination country is a significantly moderator of the GPT product design. The findings of this study would provide useful knowledge to academics and the travel industry.