| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === Abstract
Tourism industry is a new star in the 21st century. There are already many researches on tourism decision making and tourism behavior in scholar areas, but it is few researches focus on veterans’ psychological needs, and they are also very important part of tourism. In fact, for “the second life” experiences of the veterans in service, it seems easier to develop the tourism motivation and tourism behavior of these special group tourists.
In order to build and construct the idea of ‘Veterans Tourism’, this research relies mainly on the veterans and the place of the military station as the object. Suppose ‘Nostalgia Emotions’ and ‘Place Attachment’ can incorporate tourism image and become the foundation of tourism motivation, and then influence the veterans tour decisions and behaviors.
Moreover, to expand the theoretical foundation and strengthen the inference of this study, follow ‘the Spirit of Place’, ‘Collective Memory’, ‘Place Attachment’ and ‘Nostalgia Emotion’ in sociology, geography, psychological angle to survey the R. O. C.’s military men who served in inner or outer Taiwan island to see if their environment recognition and emotion attachment is related their original stationed place.
Finally, try to apply the research results to Kinmen’s ‘Golden Triangle’, the Kinmen County Government, Kinmen National Park and Kinmen Defense Command, with the angle of ‘Battlefield Tourism’ theory to inspect the competing and the depending among them on the relations of tourism policies, regulation and administration, etc.
Conclusion:
1.Veterans environmental impact factors on service are a part of the tourism image, and they have high level significance but very low level positive correlation in the forming of ‘Nostalgia Emotions’ and ‘Place Attachment’.
2.Veterans ‘Nostalgia Emotions’ and ‘Place Attachment’ not only have high level significance but also high level positive correlation with the tourism motivation and recommendation intention to tour their original stationed place.
|
|---|
