The factors determining discretionary account decision by high net worth customers

• Main Authors: Chia-Yu Huang, 黃家玉
• Other Authors: Chih-Jen Huang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/x692qh

碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === The study is done based on the Agency theory by distributing questionnaires through senior financial advisors to the domestic or offshore high capital assets investors who experienced investments through agents. The study aims to find out, after the financial tsunami, the motives and preferences of these investors in investing through agents, as well as the incentives for the agents to the investment service contracts. The findings show that on the facet of law issues, the investors of age level between 41 and 50 give the most weights to investment risks. Most of them want their own interest prior to the agents. Furthermore, on the facet of company specialized images when choosing agents, these investors prefer agents of good achievement records, with good-background shareholders, massive in business scales, and with license-certified managers.because of their limitation on time and energy tend. On the facet of data system, these investors require their agents with complete client data systems and well-established internal risk management. They practice the idea of user charges, and are willing to pay significant commissions to the effective managers. Two proposals were offered to convince the investors who value the agents’ achievement records most: first, discount on commission if the operation results fail to meet the expectation. Second, a trial period was offered before signing the contract. Results show the proposals successfully attract the investors to contract, even compared to the well-recorded agents. Finally, suggestions were made according to the findings.