| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === Abstract
After the industry of Taiwan''s bicycle and its parts were brought to the top in 1980, due to the change of economic environment of Taiwan, the proprietors of bicycle and its parts that belong to the conventional industries face the predicament of wages upsurge, the invariable of human resource and lands. This paper primarily focuses on discussing that the strategy of co-opetition in A-Team. According case study and references to explore Giant is oligopoly firm and understood the predicaments and challenges that bicycle industry must face. Finally, we use game theory to find that because Giant is a leader to promote A-Team, The members in A-Team could utilize more resources than non-members. Therefore, A-Team could be viewed as a “blue ocean” strategy of the bicycle industry of Taiwan.
Keywords: Giant, merger, co-opetition, A-Team, game theory
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