The Research on the Relationship Among the Factors Influencing Desire, Desire and Behavior Intention: The Brand Image as a Moderator
碩士 === 實踐大學 === 企業管理學系碩士班 === 97 === Perugini & Bagozzi (2001) assume that desires are the proximal causes of intentions. Desires provide the motivational impetus for intentions. The research suggested that attitudes, positive anticipated emotions, negative anticipated emotions, subjective norms...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88535649799381289263 |