| Summary: | 碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 97 === The main purpose of this research is to compare the IC channel industry and real estate agent by AHP method to determine it’s dimension . There are five surface in this subject : Sale & Marketing , Product , Finance management , Company development , Information management.
To IC channel , the most importance element is Product ,then are Sale & Marketing , Finance management , Company development , Information management . But to real estate agent the most one is Sale & Marketing , then are Product , Finance management , Company development , Information management.
According to the result of this research , we can sure that the difference dimension is
existence in those intermediaries , finding its value of each industry chain and carry out it
continuously is necessary to the intermediaries, that is also the most core value of
intermediaries.
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