| Summary: | 碩士 === 國防大學政治作戰學院 === 新聞研究所 === 97 === Abstract
This research is by collecting all kinds of countries' army's advertise for pupils and counting 290 during 77 years, less than scientific real example spirit to hold analytic approach, recruit to country soldier advertisement information content appear, the advertisement demand etc. and analyze, probe into and recruit different places and the same place where the information content appears in the advertisement, recruit the making direction of the advertisement by making a self-criticism in recent years, offer the making policy of recruiting the advertisement, for talents to recruit the centre and make the indicator analysis result consulted to carry on discussion and conclusion, and relevant country soldier recruit with how policy read to goal audience go on talent recruit and get the concrete suggestion out of advertisement making correctly, it is while making the advertisement of recruiting that one can recruit for country's soldiers in the centre future, all right this is in order to consult and distinguish two components: The first component is analyzed in order to promote the mainstream necessity of the sex and advertising content, deep interview, country's army make a reservation with women soldier's image result; The second component, in order to make a self-criticism. Women soldiers can be regarded as minority the army in the advertisement, it or have the she one uniqueness, topic even more at supporting role especially if in terms of ' sex mainstream ' that thread propose, ' advocate equal rights for two sexes ' country there is exactly for mainstays national the army.
Key word: Country's army recruits advertisement, country's army's image, women soldier's image, sex mainstream
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