| Summary: | 碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 97 === This Master's thesis testified the relationship between demographic characteristics, psychological biases and finance managing by conducting a survey on Taiwanese.
Findings demonstrated that people who were female sex, engaging in farming industries, and getting higher academic degree show stronger psychological bias. Moreover, people who were male, living in the countries, getting lower academic degree, and earning less annual personal income have stronger financial bias.
In addition, the analysis also showed that people who have stronger decision weighting bias and mental accounting bias prefer to put money into stock market, and people having stronger mental accounting bias also prefer investing funds. Furthermore, the respondents scored well in self-control item prefer to keep account.
This investigation also found that stock investors have stronger psychological biases than non-stock-investors. The stock investors prefer to do something and non-stock-investors prefer not to do.
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