Application of ZMET in Exploration of the Mental Model of Online Group-Buying Consumers and Potential Consumers
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 === Online group-buying is a special purchasing behavior of online shopping, and it is not easy to achieve group-buying in early days because it’s a time-consuming and laborious to gather a group of people who like to buy the same merchandise. With fast developm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41568803065864882355 |