| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 97 === With the green environmental protection and sustainable development issues being discussed gradually, begin to pay attention to the world of electronic information products for the environmental damage, waste of resources, products, recycling and other issues, The EU starting in 2005 to promote the WEEE, RoHS, EuP directives. The purpose of this study in order to pressure the business environment as the starting point to explore the implementation of the current corporate status of green innovation as well as manufacturers in response to behavior and performance of inter-connected.
In this study, purposive sampling method, using SPSS analysis software for data analysis and hypothesis testing. Green innovation divided into green supply chain, technological innovation, product innovation, management innovation and recycling innovation to explore the five major categories, the results were as follows pressure on the green business environment have a significant impact of innovation, business environment there is significant pressure on the performance of the impact of green innovation performance have a significant impact, and in the companies surveyed indicated that 68.1 percent in the company's average profit over the past three years has been the impact of environmental issues. Green innovation in enterprises of every enterprise has at least the introduction of a technological innovation, and the top three enterprises were the implementation of the management of authentication, into green supply chain, increase energy-saving characteristics of products.
Empirical findings are 26.6% of enterprises without innovation in the implementation of the recycling, but found from the performance analysis of enterprises into green supply chain management, packaging material recycling easier, the implementation of prohibited substances, such as certification for the three companies have positive earnings help among them, the green supply chain management into the overall effectiveness of the highest. Therefore recommended that the information electronics industry in China will be imported into the green supply chain management as a priority the implementation of goals, in order to deliver the highest for overall effectiveness in real terms.
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