A Study of Internet Users' Life Style, Reading Motivation and Reading Behavior in Literature novels

• Main Authors: Yun-wei Weng, 翁筠緯
• Other Authors: Luh-wang Wang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/08933211097182755760

碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 97 === Nowadays, when we discuss reading phenomenon but also mention network times cause reading declines. Thus, reading media transferred through times change makes publishing concern for it. This research focuses network users as samples, and literature novels as target trying to understand variations of reading behaviors among different network users. Hope to understand transformed relationship which related research between reading and human from reading behaviors and life styles of network users’ preference; and further, to find out ideal models from interaction of books and network reading. 　　Investigation of this research is based on questionnaires; the methods are population statistics variables, reading behaviors, reading motivations, and life styles variables to design questionnaires. Furthermore, it with descriptive statistics analysis, factor analysis, T test, one-way ANOVA, chi-square statistics, and Pearson product-moment correlation coefficient to analyze. As the results, different population statistics variables affects literature novels reading behaviors and reading motivations. Different life style network users affect reading behaviors and reading motivations; different reading motivations affect network users whose literature novels reading behaviors. According to the result of research, it provides relative suggestions to the field researches and industry strategies.