Industry Analysis of Smart Phone and Business Analysis of HTC Industry Analysis of Smart Phone and Business Analysis of HTC Corporation

• Main Authors: Chen-Chun-Kai, 陳俊凱
• Other Authors: 陳穎峰
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/29823192479086201560

碩士 === 樹德科技大學 === 金融與風險管理所 === 97 === The fast advance of information technology has brought more conveniences in life for people. Along with the development of household electric appliances, Taiwan has stepped into information technology industry. From OEM to ODM, not only competing with domestic firms for order solicitation, but also facing foreign competitions from Korea and Mainland China, many OEMs try to transit their business in order to seek higher profits. The study case – HTC Corporation focuses on smart phone market. At the initial phase of its establishment, it won OEM contract for PDA from Compaq. Subsequently, it cooperated with foreign telecommunication companies to step into ODM, and then with accumulated experiences of ODM and cooperation with upstream firms, it created business niche. In recent years, it further designed to use Microsoft operation system as a platform of smart mobile phone, and became the first one of self branded smart mobile phone in Taiwan. Through the development of mobile phone industry, this study adopts such methods as value chain of Taiwanese mobile phone and life circle of product etc. to explore mobile phone industry, and then uses SWOT and dynamic competition theory to understand the actions on market and advantages and disadvantages of the case company. The findings of the study showed that the Taiwanese firms need to develop the integrated proficiency to enforce the completeness of the integrated supply chain. For the non-expert part, the domestic firms can obtain the right to the use of patent through cooperative strategy. Moreover, we suggest the Taiwanese firms to research and develop the patent and develop private brands to avoid the severe competition model of OEM. Since the consuming population in Taiwan is very limited, the domestic firms shall follow the goal to“Base in Taiwan, and Be Global in Perspective” to work together with the international telecommunication companies and large international cell phone companies to develop the global market and to make more profits for their own companies.