A Study of the User Attitude, Satisfaction and Behavioral Intention of HR Service Website with Technology Acceptance Model

• Main Authors: CHIA-HSIANG LI, 李嘉祥
• Other Authors: Gow-Ming Dong
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/25001659392571373553

碩士 === 樹德科技大學 === 資訊管理研究所 === 97 === Facing the human resource allocation of Globalized change of Next Generation. Decades of the industry changes into job hunting market of globalization. How to pass multi-recruiting strategies channel and how to use more efficient method are the main issues to meet the requirement of the trends. HR Service Website is at this point under the legislation creating a competitive advantage, the main purpose of this study was to examine college students in Taiwan HR Service Website for the use of the current situation, through the Technology Acceptance Model to explore the attitude of the user the effect of behavioral intention, and satisfaction with the network degrees for the intermediate variables to explore the network service quality and the relationship between behavioral intention. This study used a questionnaire survey to collect information, and through factor analysis, correlation analysis and regression analysis statistical method, with the hope that users can explore the attitudes, services quality, customer satisfaction and the relationship between behavioral intentions. Research use of the questionnaire investigation, Use questionnaire investigation to the Six universities of southern areas of Taiwan. he data from questions are tested and meta analysis, which lead to the following conclusions: (1) There is significant positive affection between usability and user attitude. (2) There is significant positive affection between usefulness and user attitude. (3) There is significant positive affection between E-QS and satisfaction. (4) There is significant positive affection between satisfaction and user attitude. (5) There is significant positive affection between user attitude and behavioral intention. (6) There is significant positive affection between satisfaction and behavioral intention. (7) Usability had an indirect positive prediction, through the mediation effect of user attitude, behavioral intention. (8) Usefulness had an indirect positive prediction, through the mediation effect of user attitude, behavioral intention. (9) E-QS had an indirect positive prediction, through the mediation effect of satisfaction, user attitude. (10)E-QS had an indirect positive prediction, through the mediation effect of satisfaction, behavioral intention. (11)Satisfaction had an indirect positive prediction, through the mediation effect of user attitude, behavioral intention.