A Related Study on the Web Usage Intention and the Affecting Factors among Smart Phone Users

• Main Authors: WANG, CHAN-KUEI, 王占魁
• Other Authors: Gow-Ming, Dong
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/12769485576532842957

碩士 === 樹德科技大學 === 資訊管理研究所 === 97 === The purposes of this study are to analyze the Web users intention and the affecting factiors of the smart phone users. The study is based on the TAM (Technology Acceptance Model) and approached from the users' point of view. A survey method is applied to investigate the smart phone users in Taiwan with the Internet usage. The results present as follows： 1.There is significant positive relationship between “Perceived Usefulness” and the Attitude of Smart Phone Web Users. And there is significant positive relationship between “Perceived Ease of Use” and the Attitude of Smart Phone Web Users. 2.There is positive relationship between “Attitude” and “Intention” of Smart Phone Web Users. 3.There is significant negative relationship between “Perception of Risk” and “Intention” of Smart Phone Web Users. And there is significant negative relationship between “Perception of Risk” and “Attitude” of Smart Phone Web Users. 4.The “Subjective Norm” is a moderate variable between “Attitude” and “Intention” of Smart Phone Web Users. Besides, the “Cognition Behavior Control” is a moderate variable partly. 5.The “Affect” is a moderate variable between “Attitude” and “Intention” of Smart Phone Web Users. Besides, the “Anxiety” is a moderate variable partly.