A Study on Consumer Preference of the Derived Products of Kaohsiung MRT Public Art and Design of lenticular Shopping Bag, Dadong Station and Daliao Station Taken as Examples

• Main Authors: Yen-Ying Lai, 賴彥穎
• Other Authors: Yi-Fen Guo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/55318334901639683874

碩士 === 樹德科技大學 === 應用設計研究所 === 97 === The MRT Dadong Station and Daliao Station are two of the main stations connecting Kaohsiung City and Kaohsiung County. The MRT system not only brings in a large crowd of people, but also creates new opportunities for Dadong and Dalio areas. Due to rapid development, these two areas, originally not over-developed and still with their simple and unsophisticated nature, start to appear an urban-rural mix situation. Hence, when professors Ming-Te Lu and I-Fen Kuo set up the public artworks for Dadong Station and Daliao Station, their main concern is how to present the issue that human beings and the natural ecology can coexist together. Through a large-scale ecological theater, they used the figures of animals and plants, large 3D sculptures with the application of simulation and mimicry skills, as well as the complex techniques such as flip, overlapping reflection and jump cut of grating works to exhibit the geographic and humanistic features of these areas. Their attempt is to try to draw people’s attention and to motivate people’s retrospective outlook. Based on the request of the Kaohsiung Rapid Transit Corporation, Professor Lu and Professor Kuo proposed 18 derived products with local ambiance which were inspired from the MRT public artworks at the Dadong and Daliao Stations. Market survey was conducted to better understand who are in the major consumption group. According to the survey, people who are within 7 to 14 years of age, within 30 to 50 years of age and over 70 years of age are in the major consumption group. Those who are within 7 to 14 years old prefer unique stationery and daily life products. Those who are within 30 to 50 years old prefer to shop for their children or jobs. So, practical, unique and medium price products with collection values, including stationery and daily life products as well as apparel would be their favorite. Those who are over 70 years old prefer peripheral products with historical and cultural characteristics. All the 18 products contain the market values for development, but interviewees reflected that the product prices are too high. Consequently, under the premise of giving consumers the shopping bag for free, the grating-made shopping bag designed by this study would enhance the products’ added-value. The design concept of the shopping bag for the peripheral products of the public art at Dadong and Daliao Stations is mainly an extension of the “ecologic theater”. The hand drawings by Professor Lu and the figures of animals and plants representing the ecology of Dadong and Daliao areas are the picture elements extracted from the public art. The grating flip effect is utilized to exhibit the design topic: a person traveling or residing far away from home is now going home in glory. Nevertheless, the gorgeous bag carried by this competent person is still full of the memory and love to the hometown. With the application of flip and overlapping reflection techniques, the gratings create a disposition effect between the real and virtual worlds. From these illusionary changes, it seems that people can see through the bag which indistinctly reveals what is inside: the abundant memory and love to the hometown. Under the changes in space and time as well as the difference between memory and reality, the design of the shopping bag responds to the rapid changes and transitions demonstrated by the public art at the Dadong and Daliao Stations. And its main purpose is to try to awaken people to care for the local environment and ecology.