| Summary: | 碩士 === 南台科技大學 === 行銷與流通管理系 === 97 === Abstract
Discussion on the industry of the home delivery, there will be the greater increase about the planned route of the journey if a dynamic point which needs service will appear latter .So a dynamic point which needs service appear sooner can be effective in reducing vehicle operating costs. In this study, we analysis about home delivery needs, understanding customer home delivery needs, including basic information of consumers, the use of delivery of goods, and analysis that the delivery of the freight industry discounts affect the customer needs. We will understand the customers shipping discounts will make the customers early delivery goods and change the home delivery company, if the customer needs to know in advance will reduce vehicle operating costs, on the other hand, attract competitors’ customers ,and the home delivery company will increase the competitive advantage and profit .
This study for home delivery of customer needs analysis done by descriptive statistics understands customer needs in home delivery industry, and the study will measure that discounts will increase the revenue to carry out strategic analysis, and provide delivery discount pricing strategy for the industry to develop and follow-up study of the reference.
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