An Empirical Study on Planning the New-type Credit Card Service for Bank: The Case of Chinatrust Commercial Bank
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === Credit Card belongs to the kind of value-added marketing. The additive value of credit cad is an important marketing implement. Especially, after the credit card market get into maturity stage, what banks can do is developing new service function continuously and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47532373366184757743 |