Building up Luxury Car Competitive Advantage – A Case Study of M Company
碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 97 === Looking back to the auto market history in Taiwan, the sales volumn of luxury segment reached 34,000 units to the peak in 1994, and then dropped to 20,000 units per year for the last 10 years in average. It means, the auto industry is a mature market in T...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nwxgn9 |