| Summary: | 碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 97 === The purpose of this research is to discuss the residents’ satisfaction toward the reconstruction of the houses after urban renewing. This research is based on the stand of consumer behavior. It discusses relativity of intention in consumer behavior and residents’ satisfaction. According to the resources of this paper, the factors affecting the residents’ satisfaction are: residential features, customer values, customer service and etc. With the three main factors are 10 other minor factors that correlate with each other. Through the Post Occupancy Evaluation, the factors affecting the resident satisfaction will be put in quantitative statistics for further in-depth analysis. The results show that in the urban renewed areas, whether it being new tenants that have been staying for less than 5 years or old tenants that have lived for more than 30 years, it is the local residents that majorly live here. Moreover, the urban renewing of the resident is considered one of the factors under consideration to new or old owners. The most important factors that increases the resident satisfaction are distance from resident to the school, lighting inside the resident, parking spaces provided. As for customer value, the improvement on environment landscape and the promoting of healthy life living also upgrades the value. The surging price of the real estate is a crucial factor for the residents’ estate value to increase, which also produces residents’ satisfaction. With regards to customer service, the longer the stay of a resident in a urban renewed area, the higher satisfaction is given to the service provided. This research proves that residential features, customer value and customer service result in high positive connection in resident satisfaction. This research is a reference for both the public and private sectors related to urban planning and development. In the near future, this research can be a reference for policy-makers before implementing any renewal projects.
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