| Summary: | 碩士 === 國立臺北科技大學 === 機電整合研究所 === 97 === The main purpose of this study is to explore the key factors in organizational change of the book publishers in Taiwan while a typical publisher, Company A, was selected as a study case. This research is based on a qualitative case study by means of two kinds of data collection methods, "depth interviews" and "questionnaire". The steps of "depth interviews" consist of literature review, the selection of interview questions required for this research, the design of interview outline, and the interviews with the grass-roots and intermediate-high level managers of the companies case-studied. On the other hand, to implement the "questionnaire", the operational definition of variables and the study of architecture were confirmed with literature, and then relevant domestic and internal academic papers as well as journals based on the foregoing background and motives were referred, followed by sending out the questionnaires to perform an empirical analysis in an attempt to identify the critical factors of organizational change success with a multi-measurable approach. Questionnaire survey was based on the case study of company employees as the mother samplers, covering the directors (directors, deputy directors) of various departments, grass-roots heads (heads, deputy heads) and general employees. The aim of this study is to identify the critical factors leading to the success of the organizational change of the investigated company and hence offer valuable information to the company operator for the strategy formation and resource allocation. The results of this study summed up a number of key factors influencing the success of the organizational change, including appropriate explanation offered by the company to all the staff prior to the organizational change, a required upgrade of the information system within the company to facilitate the organizational change, the company having well planned on the organizational change, the positive participation of the promoter on the organizational change of the company, the active participation of high-level operator of the company in the organizational change, the corresponding stipulation of company about performance and management standard for every undertaking group in the organizational change, the perspective and tactics of the company with respect to the organizational change, the managerial cadre of the person who hits steps of the company participating in the organizational change actively, the excellent leadership of the high-level executive of the company, and the ability of the company to improve the competitiveness after the organizational change, a total of ten factors.
Based on the data analysis and discussion, this study offered five potential topics and relevant suggestions for following researches.
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