A Study of Applying Black Humor to Product Design

• Main Authors: Wei-Lan Huang, 黃偉倫
• Other Authors: Chiwu Huang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/f5624e

碩士 === 國立臺北科技大學 === 創新設計研究所 === 97 === There are plenty of famously designed goods in our everyday life which are considered as humor or black humor. Black humor designs are considered to be more impressive, it is however, vague and hard to describe in a particular way. If we could find a method to aid the designers when developing yet matured ideas, it would be a great assistance to amateur designers. The following research discusses the possibility of applying black humor on image designs. Through correlative researches of product cases and scenarios, the expressed forms of black humor can be understood. Furthermore, using self experiences to construct the product''s idea flow, from the experiments, the researcher discovered a procedure for humor product designs. Results as indicated below: (1) Sample evaluation results indicated that: by incorporating black images and humor feelings, it produced greater black humor outcomes, thus it increases the purchasing desire, pleasure is the decisive factor of a product''s fond, humor designs hold the key of emotional expressions, which, stimulates user''s emotional reactions. (2) Male and female testers have expressed distinctively different fond towards various experimental samples, results indicated that male subject''s response to blood which in relation to danger is much more intense than that of female, a circular images proposed greater sense of pleasure to female than that of male, female subject''s response towards unpleasant and disgust are greater than male subjects. All of above mentioned gender differentiation can be considered as the key factors when designing black humor. (3) Black humor rises from extremely sorrow surrounding, using an ironic life attitude to separate reality, aiming to himself or other as the character, discribing taking an unreasonable depression as a reasonable existing, sketching the scene casually and taking the sorrow gentally to ease the sadness. The recognition procedure of black humor could be known as: Subject of humor (product style), Object of humor (visual operation stage), humor acceptor (who can realize the humor) then sort and conclude it into humor and black humor. (4) This research has categorized the humor design procedure into five steps: “product categories → black humor expressive meanings → humor target → execution scenario → humor receiver ”.