| Summary: | 碩士 === 國立臺北科技大學 === 創新設計研究所 === 97 === The topic set up of relevant brands has already caused very a lot of discussion in recent years, especially under the tide that is globalized. Enterprises face to the strong competition, there is certain ability or advantage on the manufacturing industry in our country, but after losing a past cost advantage. Enterprises must develop in the direction of high additional value.
And it ‘s an important route to set up high additional value to guide and combine the layout strategy innovatively with the brand. So, under competition and challenge that is globalized at present, make use of brand to guide the innovation of designing, offer hardware and software service has already become the developing focuses of countries all over the world.
However, with designing the research topic of innovation to the brand, though there are more and more trends in recent years, but there is not research of a combining tactics. So, the large computer ASUS of China that this research is remarkable with brand value, bright chess Dentsu (BenQ) , the great chess (acer) , the good communication of collection (GIGABYTE) It is a case. To discuss analyzing to try the better brand lead and innovate the integration tactics way to design with the case law, And then make use of brand to guide the innovation of designing, offer hardware and software service and the hair exhibits the innovative tactics way. One enables all creative brand image of products designed.
By this study we can understand the relation, an effect of consumers and brand, design, enterprise inside, enterprise outside. By the investigation with designer, We get a experimental verification From the study model, Also get the opinion and suggestion from the view of reality.
To synthesize the result of study in every step, I present the conclusion of this study.
As follows four items:
1. By consumers’ conduct put the Brand lead into the model innovation of designing. 2. To make a determinative unit for product design management. 3. By the eight innovations of organized innovation , brand strategy, technique method, function innovation, surface modeling, colour, Quality feeling, consumption feeling, We make a distinctive product. 4. To practice the resources synthesization and to divide labour to be in charge then to raise performance that will be a key factor of a abiding company forever and his growth.
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