A Research on Japanese Apparel Companies:The Case Studies of UNIQLO, MUJI and SIMAMURA

碩士 === 淡江大學 === 日本研究所碩士班 === 97 === Japan entered the period of the HeiSei recession around 1991. It also called [The Lost Decade]. Consumer''s purchasing had became to low-price orientation by the price busting competition. Then there came out the low-price specialty store in Japanese app...

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Bibliographic Details
Main Authors: Fen-Fang Lin, 林芬方
Other Authors: 蔡錫勲
Format: Others
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/45368665293332376973

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