| Summary: | 碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 97 === The main purpose of this research is trying to find the relationships among personal traits, motivation, and business performance in female entrepreneurs. This research is begun to set about from relevant references, and then set up structure and hypotheses of this research according to its theoretical foundation, select proper scale for study tool. The convenience sampling is used select from the female entrepreneurs of small and medium size companies. First of all, telephone calls are made to confirm the foundation and continuous operation of the sampling companies. Then, the questionnaires are distributed by mails as research population. The research is distributing questionnaires of 360 copies in total. The effective response sample is 294 copies which account for effective rate of 81%. Basing on these effective responses, several quantitative analytical methods are used like the reliability, descriptive statistics, facto analysis, t-test, one way ANOVA, correlation analysis and multiple regression analysis. After the empirical research, the major findings as follows:
1. The personal traits have significant effect on the entrepreneurial motivation. For female entrepreneurs, if the personal traits are internal locus of control; then, the motivation is tended to be “pull” type. The external locus of control one is more push type.
2. The personal traits have significant effect on the entrepreneurial performance. Moreover, the internal locus of control of female entrepreneurs will have better entrepreneurial performance than the other one.
3. The motivation has significant effect on the entrepreneurial performance. Moreover, the pull-type motivational female entrepreneurs will have better entrepreneurial performance than the other one.
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