Repositioning of Product or Service is an Effective Strategy for the Rebirth of an Indrstry:Evidence from the Motel Industry in Taiwan
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Through secondary analysis, questionaire and in-depth interview, this research explores 3 questions about motel industry, they are: 1. The industrial structure and characteristics of motel industry in Taiwan; 2. How the reposition strategy of motel produc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98398120056534160526 |