| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === The research for consumption behavior of medical beauty market is rare, so do the senior citizens. According to the buying power of the senior citizens is getting
big, the study aim for the senior citizens’ consumption behavior of medical beauty. This research project started from grouping different senior citizens consumer and distributing 202 questionnaires in Great Taipei area, deleted 41 invalid samples, so thenumber of valid samples collected was 161.The result is show as below:
1.The main purchase motivation for medical beauty product is “improve appereance“
2.The main purchase information source for medical beauty product is “Television Advertisement”, “family and friends recommend”and “newspaper and magazine”
3.The program evaluate for medical beauty product :
The most important is ”effectiveness and service attitude” and most necessary is”face younger”
4.The purchase behavior for medical beauty product
The frequency is “nonscheduled”, the product number is “one”,the account is “below NT$3000” and service time is “below one hour”
5.The customer satisfaction for medical beauty product is “very satisfield”
|
|---|
