The study on the technology innovation and competitive advantage of Taiwan interactive video game semiconductor design industry
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Though not as spectacular as optoelectronics or biotechnology， IC design has long been a major prop keeping Taiwan in the very center of the global market。 Taiwan’s IC industry is probably the world’s largest in terms of production value。 ICs from Taiwane...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33ssr7 |
| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Though not as spectacular as optoelectronics or biotechnology， IC design has long been a major prop keeping Taiwan in the very center of the global market。 Taiwan’s IC industry is probably the world’s largest in terms of production value。 ICs from Taiwanese design houses are virtually omnipresent in all kinds of electronic products， home appliances， electronic toys， graphic cards， sound cards， PC and peripherals and robotic devices。 Thanks to its solid vertical integration， the IC industry in Taiwan has played a leading role in the global stage。
The rapid rise of China in the 21st century， however， has triggered a drastic reshuffle in the global economic structure。 Taiwan’s IC industry has also been confronted with the challenges from China。 How can the IC industry in Taiwan keep sustaining its competitiveness in the face of ever-rising global competition and mounting threats from China? Replacement of the ODM model by active technological innovation may be an effective solution。 As the old Chinese saying goes， “Know the enemy and know yourself， then you can fight a hundred battles without the danger of being defeat。” The study as an exploratory research adopts a qualitative approach and performs semi-structured interviews to facilitate sampling and analysis。 Five firms are selected as the representatives of Taiwan’s IC design industry for interview and research， including: PixArt Imaging Inc. (supplier of CMOS components for Nintendo)， Sonix Technology Co., Ltd.， Avid Electronics Corp。， Sunplus Technology Co., Ltd。， and Nuvoton Technology Corp。 The study aims to conduct an in-depth exploration of the correlations between technological innovation and business competitiveness in the IC design industry; the definition and scope of technological innovation and the innovation process have also been analyzed in details。
Performing a comprehensive and in-depth analysis of the pivotal IC design industry in Taiwan， the study hopes to obtain a clear understanding of the industry’s current status and to propose relevant suggestions for enhancing the competitiveness of the industry。
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