The Analyses of Wealth Management Perception and Investment Practicesof Medical People

• Main Authors: Jui -Chan Dung, 董瑞家
• Other Authors: Ting -Ko Chen .Dr
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/7abx7d

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 97 === Cooperate to many financial policies of the two sides of the Taiwan Strait ,and the future of the medical industry cooperation and the opening, financial industry is blooming. The bank, life insurance company and the securities company all may make to order the wealth management service. Customer’s choice is numerous, it is not easy to keep the customers’ loyalties. Therefore, the high mobility of customer is always the enormous difficult problem for the financial service providers for a long time. Nowadays, the lessons that have to be studied for managers are grasping the target customer. The research locks on the high income doctor personnel, due to the medical industry is not a periodic industry, has strong strain capacity to economic’s change and limited impact to the world’s economic sliding . In national construction significant development plan of two sides of the strait, all has long-term and the depth plan to the medical industry.The research is done by the questionnaire survey and empirical analysis, obtains below conclusions : First, doctor’s background and the wealth management cognition (information source, motive, organization choice) between to present positive and significance. From the research discovery, for the doctor, serviced in “the surgical department”, male, 45.1~60 millions dollars per year income, age in 31-50 years old and above 20 years working experience are the the obvious population statistic variables which have positive and significance with wealth management perception. Second, the investment practice and the doctor’s background are positive and significance. The research shows that NT dollars deposit is the doctor’s favorite finance tool, and demonstrated doctor’s investment tendency is also conservative. The research also finds that the younger doctor likes to invest in monetary market and discover that married and young doctor likes the investment entity investment. Third, “doctor''s investment practice” and “the wealth management cognition” are positive and significance. Due to the busy job, they don’t have too much time to manage the wealth by themselves. Therefore, they prepare the children’s education fund and retirement fund since they are young because of the uncertainty of future.