Why Free Online-Game Players Purchase Virtual Items

碩士 === 淡江大學 === 資訊傳播學系碩士班 === 97 === In the era of economic downturn, online games instead create more business opportunities for the game company. The boost of stay-at-home economy makes more free online games appear like mushrooms. Therefore, how to attract players to join the games and to spend m...

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Bibliographic Details
Main Authors: Chu-Yu Liu, 劉楚瑜
Other Authors: Mei-ling Jow
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/u42c4h

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