THE IMPACTS OF SELF AND COUNTRY OF MANUFACTURE ON BRAND ATTITUDE－PRODUCT INVOLVEMENT AS MODERATOR

碩士 === 大同大學 === 事業經營學系(所) === 97 === Under professionalization and globalization impacts, the “mixed blood” products appear due to the change of product manufacturers and marketing activities. The consumers will have different brand attitude due to individual characteristics, image of country of man...

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Bibliographic Details
Main Authors:	Hsiang-Lan Huang, 黃香蘭
Other Authors:	Ming-Chuan Pan
Format:	Others
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/92352750191285988152

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