The Value Creation of Franchiser in the Chain Convenience Store：The Perspectives of Fanchisee
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === From previous literatures, we can know that the issues regarding customer value creation mainly emphasize B2C. As to the studies on the customer value of B2B, many of studies use manufactures as study subjects; however, the value connotation based on manufac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92973119249960778675 |