The tourist willingness to participate the eco-tourism-the perspective of tourist environmentalism and humanism

• Main Authors: Hsiao-ping Wu, 吳小萍
• Other Authors: Yu-Shan Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/10527720837421831693

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === In the last few years, with the growth of GDP and the imporvement of living standard, the leisure consciousness plays an importmant role in life. In Taiwan, due to the restricted area and the numerous number of people, many tour spots are usually saturated with tourists in holidays. It leads to deterioration of tour quality and also brings about the negative impact on the environment. Therefore, people hope to touch an original and natural environment or add some local and cultural contents in trip. It occurs to a new traveling type in the market, thus the ecotourism in this time emerge. The ideal of ecotourism is different from the general sightseeing. It emphasizes on the nature resource protection, the balance of economic benefit and the introspection of human social development. The main vision of ecotourism is emphasized with the caring for the environmental resources, the caring for the local community and the caring for the human beings. This study conducted a questionnaire survey to measure the perspective of tourist environmentalism (caring for the environmental resources), tourist social responsibility sense, tourist humanism (caring for the local community) and tourist healthism (caring for the human beings). A total of 800 questionnaires were administered, and there were 252 vaild questionnaires. The valid rate of questionnaires was 31.5%。Regression analysis model was applied to test the relationships between the tourist willingness to participate the eco-tourism of the perspective of tourist environmentalism, social responsibility sense, humanism and hearthism. This study also provided several managerial and theorical implications through empirical test, and proposed several suggests as a reference for future studies.