A Study on Internet Bank Intention to use and Loyalty of Commercial Bank Customers - A Case Study for C Bank

• Main Authors: Chung-ting Wu, 吳忠庭
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/15616248586097170253

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 97 === The banking’s profits coming from the traditional interest difference reduced heavily. The bank’s core competitions have decided by the innovation of new financial commodities and the upgrade of the service quality. Through promoting internet bank, the banks could own a group of loyalty customers of internet bank, and then increase their competitions and profitabilities . This study discusses the factors of inflencing the internet bank intention to use and loyalty of commercial bank customers by a user. The study is based on Technology Acceptance Model(Davis,1989). And the 3 kinds of quality ,information-quality, system-quality, service-quality, of DeLone and McLean Information System Success Model (DeLone & McLean ,2003) are used as external variables of influencing the「Perceived Usefulness」、「Perceived Ease of Use」of Technology Acceptance Model. This research successfully constructs the Technology Acceptance Model of internet bank, then by the model dicussing： (1)How the 3 kinds of quality ,information-quality, system-quality, service-quality, of internet bank influence the attitude of commercial bank customers to use internet bank. (2) How the perceived behavior of commercial bank customers to use internet bank influence the internet bank intention to use and the loyalty. (3) How the internet bank intention to use influences the loyalty of commercial bank customers.