| Summary: | 碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 97 === ABSTRACT
The purpose of the research aims at understanding the present situation of visitors of hiking trail’s cognition of ecotourism, environmental impacts and behavioral intentions, and analyzing the differences among those three variables in different of hiking trail’s background. The elemental data of tourists at Hua Shan Hiking Trail. Respondents were sampled via a systematic sampling method (1tourist out of every 3 was sampled.) A total of 417 questionnaires were handed out, and 25questionnaires being incomplete and thereby invalid, leaving a total of 392valid questionnaires.
The research was analyzed by descriptive statistics, factor analysis ,t-test, One-Way ANOVA, posterior comparisons in Scheff’s method and LISREL etc. The result of study is found:
1.The main tourist is male, age among 25~44, military servants, government employees and teachers occupation, and university education degree.
2.In the variables of education degree showed the significant difference in cognition of ecotourism.
3.In the variables of education degree showed the significant difference in environmental impacts.
4.In the variables of education degree and occupation showed the significant difference in behavioral intentions.
5.There is a positive relationship between ecotourism cognition and environmental impacts.
6.There is a positive relationship between ecotourism cognition and behavioral intentions.
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