A Study of Culture Difference between OEM/ODM and Brand Name Companies
碩士 === 元智大學 === 企業管理學系 === 97 === The smiling curve theory, proposed by the founder of the Acer group, asserts that Brand name companies have better profitability than OEM/ODM companies. With such a belief, many Taiwanese OEM/ODM companies thrive on building their own brand, but with very few succes...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88825468853554934215 |