The Theory of Transaction cost Approach forCooperative Advertising inManufacturer-Agent Supply Chain－ The case study of Automobile Component Agent
碩士 === 元智大學 === 國際企業學系 === 97 === Cooperative advertising is the interaction between manufacturer, agent and dealer. Agent or dealer manages the commercial of the product whereas manufacturer takes charge of the cost. Aside from cooperative advertising, the commercial by manufacturer aims to set up...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36343896160905309432 |