The Theory of Transaction cost Approach forCooperative Advertising inManufacturer-Agent Supply Chain- The case study of Automobile Component Agent
碩士 === 元智大學 === 國際企業學系 === 97 === Cooperative advertising is the interaction between manufacturer, agent and dealer. Agent or dealer manages the commercial of the product whereas manufacturer takes charge of the cost. Aside from cooperative advertising, the commercial by manufacturer aims to set up...
Main Authors: | Kuan-Lun Chen, 陳冠倫 |
---|---|
Other Authors: | Ting-Fang Chiang |
Format: | Others |
Language: | en_US |
Published: |
2009
|
Online Access: | http://ndltd.ncl.edu.tw/handle/36343896160905309432 |
Similar Items
-
The Theory of Transaction cost Approach for Cooperative Advertising in Manufacturer-Agent Supply Chain - The case study of Automobile Component Agent
by: Kuan-Lun Chen, et al.
Published: (2009) -
Action research in Science Experiments forCooperative learning to Elementary School
by: Jaushan Lee, et al.
Published: (2003) -
Multi-Agent Modeling and Analysis for Supply Chain Business Transaction
by: Chien-Cheng Lin, et al.
Published: (2002) -
Value Creation through Services inManufacturing Cluster : A Case Study in the Paper Province
by: Junwei, Chen
Published: (2009) -
Game Theory Approach for Cooperative Advertising in Manufacturer-Retailer Supply Chain
by: Jui-Yu Tseng, et al.
Published: (2008)