New Product Development Research – Flexible Printed Circuit Board Process Case Study

• Main Authors: Kuo-Yi Huang, 黃國益
• Other Authors: Henry Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/82075413634592584653

碩士 === 元智大學 === 管理研究所 === 97 === When a company encounters the knee competition in today’s market, the strength of product development and the ability of time-to-market are reason to stay in business to grow the market share. However, because of the long new product developing cycle time or the products designed which are unable to meet with the customer’s expectation, a company will miss the market share and damage the credibility unfortunately. Flexible printed circuits, with unique tooling and bill of material, are “build to print” according to the different product application and performance. It is always a challenge for flexible circuitry producers to shorten the new product introducing cycle time and deliver the right product quality as well as get the quality approval within a limited time-frame. This study is to analyze and compare the effect of overall new product developing cycle time and the feedback of the customer satisfaction after re-engineering the new product development process. This thesis is aimed to introduce the most workable new product introduction process of the custom designed products, finding out the critical success factors, for the flexible printed circuit board products.