Summary: | 碩士 === 元智大學 === 資訊社會學研究所 === 97 === After industrial revolution, machinery has gradually substituted for manpower, which may mitigate people’s load of physical vigor and time for work; yet relatively, a series of problems such as work alienation, a tensional interpersonal relationship and psychological stress have followed to come. It however causes people to seek for temporarily escaping from work tension and stress by tourism and leisure. Thus the tourism and leisure have become the essential elements of modern people in their life, particularly in the demand of agriculture tourism or agriculture experience activities in rural area highlighting green leisure, cultural exploration and ecological tourism. As a result of a transition from urban tourism to agriculture tourism and people’s urgent need of agriculture tourism, it has contributed to the growth of leisure farming. This is the imperative moment for traditional agriculture to transform. The main purpose of this study is to analyse what kinds of resources from Hsinwu Town are available for the development of leisure industry, and to further explore how Hakka rural villages in Hsinwu Town have effectively developed their leisure industry while undertaking Hakka cultural preservation, daily production and living tasks, and ecological conservation. This study is to adopt the qualitative in-depth interview and to undertake an in-depth interview by the object of locals or staffs involving in implementing various plans for Hsinwu Town in order to obtain the truth closest to the facts for reference of Hsinwu Town in the development of their leisure industry.
The findings of this study are discovered that Hsinwu Town is a quiet Hakka village community preserving complete Hakka traditional living customs including eating, dressing, residence and traffic that has formed its unique characteristics. Furthermore, its abundant natural resources and cultural heritage are propitious for the development of leisure-oriented agricultural and fishing park area featured by the Hakka culture. In the end, this study may provide three substantial suggestions: 1) to develop leisure farming and integrate local resources by utilizing local characteristics, and taking tourist fishing as its major direction of future development; 2) returning to its originally agricultural role and function, and to promote an exchange between city and countryside by holding its rural subjectivity; and 3) to adopt modern management system and enhance service quality in order to lure foreign tourists.
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