The Spillover Effects of Tourism Websites and Hotels Alliance

• Main Authors: Hsing-Chang Yen, 顏幸昌
• Other Authors: Tsung-Ju Yang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/07597783016407856800

碩士 === 明新科技大學 === 服務事業管理研究所 === 97 === The objective of the current study is to discuss whether or not there are spillover effects between tourism websites and hotels. Specifically, how the service quality of main service provider can impact, or‘spill over’, onto evaluations of customers perceived service quality with a second partner. The results showed that： (1) consumer perceived websites service quality on the hotel service quality have significant positive effects; (2) consumer perceived hotel service quality on re-purchase intention have significant positive impact; (3) consumer perceived websites service quality on perceived risk of websites was no significant impact; (4) consumer perceived websites service quality on hotels service quality have a positive impact ; (5) consumer perceived risk of websites on hotel service quality was no significant impact; (6) consumer perceived risk of websites on consumer’s re-purchase intention have significant negative impact. In a word,there are spillover effect between hotel service quality and websites service quality；But not detect the existence of spillover effects between perceived websites risk and the hotel service quality.