A Study of the Manage Problems,Marketing Obstacles and Strategys for health food within the Taisuger

• Main Authors: Shen-chih Hen, 沈志仁
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/20647824200162513417

碩士 === 國立中正大學 === 企業管理所 === 98 === Because of the awakening of the health care consciousness of consumer market of globalization, and the economic and national level of society of Taiwan improves, the health food has already become the necessities of common people''s daily life, therefore health food industry combines bioscience and health food technology to slough off and become in order to have one of the industries of development potentiality and star using it very much. The research regards Taisuger Company as the case target promptly, take the profundity interview way of the person who attract people''s attention, while analyzing research and development engaged in the health food under the system of government enterprise and popularization business, deals in the question and is it discuss to on sale throughout the obstacle to his inside, hope by one''s own resource terms and on sale throughout the planning of the strategys, strengthen and organize competence to communicate and combine the function vertically, attempt to look for out one set to improve its competition ability method , in order to regard health food as the key products and reach enterprise''s whole operation performance. The result of study finds enterprises in order to manage or change the current situation continuously forever, in order to pursue industry''s competitiveness and competition advantage position, when engaged in strategys thinking and extensive and revolutionary transition, it should be an operator''s strategys ability that it places oneself above the most important key factor of enterprise''s goal and organize the execution strength of the group. The result of study is found, enterprises must set up one''s own brand , and can grasp the market pulses , utilize the media to set up long-term brand loyalty properly, advantage of competition for long-term that it can influence and catch customers , deal in to change the value of the products and brand through on sale throughout toolsing that meanwhile . So the health food of Taisuger should be managed successfully, except that should grasp the main marketing thorough fare , in order to improve the efficiency of the market management, and should organize sound and combine the function each other , carry on holistic marketing to the brand, in the hope of setting up remarkable leading brand image.