Summary: | 碩士 === 國立中正大學 === 企業管理所 === 98 === This article examines the influence of regulatory focus on conformity. We developed three experiment situations to examine the effect. In experiment 1, we found regulatory focus has influence on the conformity, besides, the effect is more obvious under the prevention focus, and people would conform to others stronger than in promotion focus. In experiment 2, it indicated that the effect of regulatory focus on conformity is mediated by informational influence and normative influence. In experiment 3, the results showed under the high cognitive load, the effect of regulatory focus on conformity would clear away.
|