Understanding how to motivate behaviral intention to lurk in virtual communities:An integrative perspective of Social Exchange Theory and Flow Theory
碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 98 === The Internet has led to a proliferation of virtual communities all over the world. Exchanging information and knowledge inside virtual communities has dramatically changed our lives. We can comprehend the importance of virtual communities from “Top 100 Webs...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96118754409336347596 |