A Study on the User Acceptance of Digital Home Services

• Main Authors: Ching Ho Hsu, 徐清和
• Other Authors: C. L. Hsu
• Format: Others
• Online Access: http://ndltd.ncl.edu.tw/handle/30207523111165300304

碩士 === 長庚大學 === 資訊管理學研究所 === 98 === In recent years, because the general wide-band network of use of family of Taiwan and the trends of digital life concepts, have facilitated the development of the digital home. The intelligent family life will be a trend in the future and there is huge business opportunity of market, too. So, in order to getting the further information about consumers adopting the factors of the digital home services, separating six major levels from digital home services and using questionnaire by statistics and quantitative research and basing on “UTAUT” structure to study the “Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” to know consumer’s intention to use of digital home services. The empirical result indicates: 1.“Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” has positive effect on “Self-Health” service user’s “intention of use”. 2.“Performance Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” has positive effect on “Mobile” service user’s “intention of use”. 3.“Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” has positive effect on “Emergency and Relief” service user’s “intention of use”. 4.“Performance Expectancy”, “Social Influence”, “Facilitating Conditions” has positive effect on “Other Information” service user’s “intention of use”. 5.“Performance Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” has positive effect on “Digital Entertainment” service user’s “intention of use”. 6.“Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, “Perceived Price” has positive effect on “Home Security” service user’s “intention of use”.