A Study on Competitive Dynamics Model ─Beverage Chain Stores of Yuanli Township
碩士 === 中華大學 === 企業管理學系碩士班 === 98 === The first takeaway-style beverage chain stores in Taiwan was opened in 1990. It has been running for 20 years. The sealing cup drinks has gradually become the main style of the beverage market. The consumer population of the beverage chain stores is growing fast...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03716383783941062982 |
| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 98 === The first takeaway-style beverage chain stores in Taiwan was opened in 1990. It has been running for 20 years. The sealing cup drinks has gradually become the main style of the beverage market. The consumer population of the beverage chain stores is growing fast. According to Taiwan Chain Franchise Association, there are more than 1000 brands of the chain beverage-type stores in Taiwan. The beverage market is highly competitive in Taiwan.
This research is based on the competitive dynamics model and competitor mapping, and the four beverage chain stores of Yuanli township in Miaoli County are used as the empirical example. The competitive dynamics model is constructed base on Chen (1996, 2008). The relative competitive advantage of beverage chain stores of Yuanli township in Taiwan is studied.
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