| Summary: | 碩士 === 中華大學 === 經營管理研究所 === 98 === Under the circumstances that energy-conservation reduces the trend of the carbon, LED bulb develops the gradually ripe light source of new generation in recent years, and under this development trend, the assessment factor of choosing indoor light for consumers is an important subject that the product is being developed newly. So, this research hoped to collect the way and found out ”consumer's assessment factor of choosing indoor light“ through documents, and through AHP approach, by produce, officer, study tripartite expert and potential consumers go on questionnaire investigation, to probe into and compare experts and potential consumer's perceived importance to every assessment indicator.
In order to reach this research purpose, this research was probed into and gathered together to exactly happen in such four dimensions as product performance, environmental consciousness, trend of the brand and government policy, totally nine assessment criterion, regard 10 experts and potential consumers of 90 as the questionnaire respondent, carrying on the questionnaire investigation of AHP, the result of study showed the expert thinks the product design is consumer's primary consideration of choosing LED indoor light, secondly it is the environmental consciousness. But potential consumer pay attention to environmental consciousness relatively while being actual, product performance secondly, each assessing the comparative respect of criterion in addition, the expert and potential consumer have also different to some extent suggestion, this result of study will offer relevant industries of LED indoor lighting to design and make LED indoor light and its reference of marketing management in the future.
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