A Survey on the influence for Operational Performance about the Point Of Sales and Marketing Strategies of the Chain Stores

• Main Authors: LENG,CHIEN-CHUNG, 冷建中
• Other Authors: King-Jang Yang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/48061851633130873569

碩士 === 中華大學 === 應用數學學系(所) === 98 === ABSTRACT The past 30 years, the rise of the Point Of Sales (POS) management system, widely used in retail, restaurants, hotels and transportation industry. Through this system, it can provide the store personnel and the managers to adjust or develop a management style, operating policies, objectives and other marketing strategies as a basis for improvement. The motive is the benefits that A-chain store leads into the POS system. A-chain store’ marketing strategies, friendly attitude, good products, even to facilitate an efficient home delivery service, the convenient e-commerce, the varieties of marketing tactics, thus improve the operating performance. Modern business managements strive for efficiency and responsiveness. In the fierce competitive environment, business owners and managers of enterprises go for all to win the victory. The reliable-win strategy of the enterprises must face the decision-making ---large or small. Who can make the decisions effective and right will be the winner. In the complex decision –making problems, some of them can analyze with mathematical model or a rule of thumb. But there are many decision-making can not easily determine, at this time, it depends on the wisdom of the operator or manager to resolve them. Therefore, the management guru Simon (H.A. Simon) said “The management is the decision-making”. There is its profound significance.