The Planning and Marketing of Oceanic Leisure Industry in Keelung-example for Waimushan and Tawulun Coast

• Main Authors: Ching-Fa Lu, 呂景發
• Other Authors: Chu-pin Cheng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/41933280921585328855

碩士 === 經國管理暨健康學院 === 健康產業管理研究所 === 98 === ABSTRACT In recent years, to save the fishing village economy and to create a marine leisure industry, coastal landscape and fishing village leisure development continuously and rapidly. Hence, local governments copy the same landscape by the same way and the marine folk customs have not been considered during plan implements. To create more marine leisure activities and to attract more leisure population retention local marine characteristics weere necessary and urgent. The aims of this study were to survey and discuss the investment in Waimashan and Tawulun Coast by the government and civil construction, then to make recommendation to government. Research methods used include SWOT and STEEP analysis to analyze the requirement and orientation of marine leisure, the questionnaire were designed to the community for interviews. The questionnaires divided tourists and residents version, and distributed Peace island 220 questionnaires, Waimashan and Tawulun coast 92 questionnaires, total 312 questionnaires were returned, to understanding the government policy to promote marine tourism from public viewpoint. Respondents included: substantial benefits, policy barrier, related department consultation, definite rendering method, and the perception of government propaganda, positive and negative meaning, comply evaluation. According marine leisure source investment and under the natural landscape without damage, designs marine leisure and construct feasible marine leisure program. The major finding of this research as: 1.According SWOT analysis can be seen from outside the Wood Mountain, Wu Lun Hai greatest strengths and opportunities domain maritime leisure activities such as morning swimming, sea bathing, beach swimming, canoeing and other water activities, most threats and vulnerabilities is located in all care areas, urban planning is too slow to change and affect the development, and the adjacent coast and fishing recreational activity too much alike, hinder million of their hair, but if we understand its ecological characteristics and had a unique leisure and festival area, still have a chance. 2.Second, the analysis can be seen from the outside STEEP Wood Mountain, Wu Lun Hai biggest impediment to the domain relocation of the population, the fishermen due to depletion of fish resources and rising fuel and other factors, often at the end of fishing, subsistence difficulties. Leisure drive along the coast caused by cluster vendors, fishermen did not change the economy, but manufacturing pollution, environmental health approach. In addition, the city plans to change is too slow, BOT and other adverse local manufacturers out of the development of leisure recreation industry. 3.Surveys of the coastal community recreation planning in real terms, the economic performance of the promotion of the most important demonstration of the planning and all leisure facilities must improve the economic benefits the community. Followed by the community resources to enhance, recreational facilities investment, to increase the area of application of resources, making communities have more resources. Again show the community characteristics, community amenity, we must show the community identity, not a copy of copies of other communities. Come are to promote community economic prosperity, so that the community can see a lot of money, is not very important topic. Part of the questionnaire wants to understand the custom of fishing conditions. Fishing community facilities renewal, and prosperity of the community's prosperity and community development rather be focused. The last three are the humanities and arts to enhance and increase employment opportunities for work, housing prices improved. These three parts, especially the humanities and arts to enhance the general respondents to retain a greater emphasis on fishing in the ground color, not to cater to foreign tourists to do any changes, especially fishing village architecture. Annual economic downturn leading to the respondents, especially those fishing villages by the more serious view, reflected in the price of the upgrade, and the work of a few will increase because the overall environment did not change the previous, a fishing village can not do this. 4.Four terms from the survey with the tourism policy of coastal areas outside the Wood Mountain community planning, specific measures need to be present, the priority options are: seawater baths, respondents believed that the District should establish beach. Coastal recreational area for the bike again, hoping to attract a number of leisure who love bikes. Marine guide training, the seeded Course, also the respondents think that local governments need to establish institutions. Family tidal games area, select a game to set up parent-child tidal zone, the child must be very attractive for leisure travelers with the tour. Diving Park, with the characteristics of this area.Home the last three almost and culture, such as ships, fishing techniques, department stores area container nations are the most respondents who did not like the proposed government, not to consider the establishment of outer wooden hill. 5. Five terms from the survey of marine leisure outside the wooden hill to set the theme characteristics of the presentation, the highest marine leisure square, as is the diversity, and more an area theme park, so the wishes of the respondents recommended the establishment of a high, the government plans Marine leisure time, be included in the reference. Followed by chasing the fish season, the city government is promoting the area, "squid season," proposal can be extended to pull Picnic, squid, small volume, the flying fish season and other seasonal activities. Food cultural centers, production and marketing costs of fresh sea or popular, but hope that the Government plans, to a level above the seafood shop, non-flow-style seafood restaurant on the street vendors. Folk Festivals and the yacht set up special sea areas, especially the sea patrols outside the wooden hill Ye Qing seasonal festivals and sandals are worth promoting. Marine Industry Museum, which is the respondents considered the establishment of the marine industry, outer wood Hill Museum, the traditional industries transformed into services, can attract more leisure travelers. 6.In addition to the planned future surveys install marine leisure activities, currently outside the wooden mountain, Tai Mo Lun Hai domain to promote the marine leisure activities such as Royal Highness patrol sea festival, foreign wood Mountains 4,000 meters long swimming activities at sea, the national small sailboat race, the wind fish on the same boat festival and - "Summer Love" ~ Lake Marina Boulevard carnival sea activities, regardless of the rise and fall, the Government has the responsibility to restore and promotion, so that foreign wood Mountains, Big Wu Lun Hai domain of marine leisure and recreation, whether in the humanities festival or sea leisure are very to attract leisure travelers to the outer wood Mountain, Wu Lun Hai domain to leisure. 7. a complete plan for the sake of the whole coastline, this area recreation planning should be incorporated into the Northeast Coast National Scenic Area Ocean, becoming a part of the National Marine Scenic Area, in addition to running into the central funds, and may become a scenic Northeast Coast National Marine District midpoint station can attract more casual visitors, and the oceanic events, such as Royal Highness patrol sea festival, the national small sailboat race, the wind has gone fishing on the same boat festivals continue to promote leisure activities should be in the Central Coast Landscape Next, and marine festival complement will attract more customers into the outside recreation area in closed timber mountain entertainment.