An Analysis of the Cooperation Modelfor High-Tech Branding in Taiwan：A View of Capability Gap
碩士 === 中原大學 === 企業管理研究所 === 98 === This research investigated the cooperation models of high-tech branding based on capability gap, according to the core competence is nature to establish the brand. Thus, AHP are used to analyze the core competence and cooperation strategy preference in the view of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53843272688776083879 |